HOSTESS X HINGE

ROLE: Strategist

(University of Oregon - Class Project)

The Ask:

Our team has been tasked with developing a campaign for a 7-Eleven product that connects with its target audience.

Manifesto:

Hostess represents all things guilty pleasure. It is dependable and timeless. Dare we say... just like true love? We are teaming up with Hinge and 7/11 to get our name back out there and help people remember the joy of our delectable treats. We haven't seen much media attention recently, but we believe our audience is growing. The intersection of Millenials and Gen Z remember us from their childhood, and we believe an exciting rebrand to gain back their attention is in order. So, here's to finding love and a Twinkie at the end of the night!

Social Media Rebrand:

Hinge Takeover:

Find a date. Send a Ding Dong. Enjoy the treat. The app will allow potential matches to send a ding dong instead of the hinge “rose” for a select day of the month. For February (the month of love), we will have a weekly ding-dong night. Find a date. Send a Ding Dong. Enjoy the treat.

What better way to let someone know they’re a snack…

Out-Of-Home Placement:

Special Editions Boxes:

Specifically made for the right matches. Make your first date less awkward with some sweet get-to-know-you questions.