BISCOFF X KALUA

ROLE: Strategist

(University of Oregon - Class Project)

The Ask:

We were asked to create a campaign fit for the holiday season.

Manifesto:

We know when you think of Biscoff, you think of that sweet treat gifted to you by the lovely flight attendant. However, this reunion between you and the occasional Biscoff may be better than the annual holiday reunion with your in-laws. Why don't we make our reunion more frequent and filled with boozy holiday laughs?

We are partnering with Kalúa's Espresso Martini to bring you an even sweeter holiday beverage. Please stop by the airport gift shop or your local department store to grab a cookie butter Kalúa espresso martini and some cookies to wash it down.

Promotional Flyer on Flights:

On-Flight Set:

The on-flight set enhances the experience of a Biscoff treat.

Store Gift Set:

We all know that "Oh sh**" moment when you forget a holiday gift for the in-laws. This special pair will be available in airport and department stores for a quick holiday season gift. Cookies for non-drinkers, and Cookie Butter Espresso Martinis for those who enjoy something extra while navigating Aunt Carol's not-so-sly comments about your new tattoo.

Signage On Transportation: