INDEED CAMPAIGN

ROLE: Media Planner & Social Strategist

(National Student Advertising Competition)

The Ask:

Indeed asked University of Oregon Ad Team to develop a campaign to make the company the top choice for job seekers aged 18 to 24.

The Audience:

Our research shows that Imposter Syndrome and the pressure to find the 'perfect' job are major stressors for Gen Z, although 78% feel confident in their resumes. They need a job site that simplifies and speeds up the process.

Social Placements:

• TikTok

• Instagram

• Streaming Services: Youtube + Hulu + Amazon Prime Video

• Spotify

• Email Marketing

Out-Of-Home Placements:

• Bus Wraps

• Subways

• Billboards

Experimental Placements:

• Airport Lounges: Tailored airport lounges offer high-speed Wi-Fi for travelers seeking to accomplish work during layovers.

• Charging Lockers/Wifi Hotspots: An Indeed-wrapped locker with WiFi serves as a hub for connectivity in places where it's hard to come by.

• Indeed Digital Job Maps: Interactive job maps are available on college campuses, aiding users in quickly locating nearby jobs. This showcases Indeed's capability to swiftly connect users with the latest job opportunities.

Partnership Placements:

• Starbucks: Starbucks is known for its quick coffee service. Through this partnership, individuals can earn 100 bonus Starbucks stars just by applying for their first job.

• Thread Up: Thread Up accelerates the search for second-hand pieces, while our pop-up thrift event ensures quick discovery of professional clothing.

• Masterclass: Interview tips, navigating professional social situations, resume building strategies, and more.

Media Planning Budget & Schedule:

Awarded the AdStar Award for Best Creative Execution at District XI's NSAC Competition